Privacy Policy
Last Updated: January 1, 2025
Introduction
dui.guide (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, retain, and safeguard your information when you visit our website dui.guide (the “Website”) in compliance with applicable data protection laws including the California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR).
Please read this Privacy Policy carefully. By using the Website, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our Website.
1. Information We Collect
1.1 Information You Provide Directly
We collect personal information that you voluntarily provide when you:
- Submit attorney consultation request forms
- Use our tools and calculators (BAC calculator, deadline checker)
- Contact us via email or contact forms
- Subscribe to newsletters or updates
- Interact with our AI assistant
- Create an account or register for services
Categories of personal information collected may include:
- Identifiers: Name, email address, phone number, IP address
- Location Data: State, county, city (for providing relevant information)
- Case Information: Arrest date, case details you choose to provide
- Communication Records: Emails, form submissions, chat logs
1.2 Automatically Collected Information
When you visit our Website, we automatically collect certain information about your device and usage:
- IP address and approximate geographic location
- Browser type, version, and language preferences
- Operating system and device type
- Referring website URL
- Pages visited, time spent, and navigation patterns
- Device identifiers and screen resolution
- Cookies and similar tracking technologies
1.3 Cookies and Tracking Technologies
We use cookies and similar tracking technologies to improve your experience and analyze site usage. For detailed information, please see our Cookie Policy.
2. Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), we process your personal data based on:
- Consent: Where you have given explicit consent for specific processing activities (e.g., marketing communications)
- Contract Performance: Where processing is necessary to provide services you requested
- Legitimate Interests: Where processing is necessary for our legitimate business interests (e.g., improving our services, fraud prevention)
- Legal Obligations: Where processing is required to comply with applicable laws
3. How We Use Your Information
We use the information we collect for the following purposes:
- Provide Services: To operate and maintain the Website, including personalized content and recommendations
- Communication: To respond to your inquiries and send service-related communications
- Attorney Matching: To connect you with qualified attorneys when you request legal help
- Personalization: To provide location-specific information and deadlines
- Analytics: To understand how users interact with our Website and improve functionality
- Security: To detect, prevent, and address technical issues and fraudulent activity
- Legal Compliance: To comply with applicable laws and regulations
- Marketing: To send promotional communications (only with your consent)
4. Data Retention
We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in our Privacy Policy. Lead information is typically retained for 2 years unless you request deletion. You may request deletion of your data at any time by contacting us.
Specific Retention Periods:
- Attorney Referral Leads: 2 years from submission date
- Contact Form Submissions: 1 year from submission date
- Newsletter Subscriptions: Until you unsubscribe
- Website Analytics: 26 months (Google Analytics default)
- AI Chat Conversations: 30 days (for service improvement)
- Account Information: Until account deletion request
We may retain certain information longer if required by law, to resolve disputes, or enforce our agreements.
5. Local Storage (Browser Data)
Important: Your personalization preferences (state, county, days since arrest) are stored locally in your browser using localStorage. This information:
- Never leaves your device
- Is not transmitted to our servers
- Is not shared with third parties
- Can be cleared by you at any time by clearing your browser data
6. How We Share Your Information
We may share your information in the following situations:
- Attorney Referrals: When you request attorney assistance, we share your contact information and case details with qualified attorneys who may assist you. This is the primary purpose of our lead generation service.
- Service Providers: With third-party vendors who perform services on our behalf (hosting, analytics, email services, payment processing)
- Legal Requirements: When required by law, court order, subpoena, or government regulation
- Safety and Rights: To protect the safety, rights, or property of dui.guide, our users, or others
- Business Transfers: In connection with any merger, sale of assets, financing, or acquisition
We do not sell your personal information to third parties for their direct marketing purposes.
7. Your Privacy Rights
7.1 Rights for All Users
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate information
- Deletion: Request deletion of your personal information
- Opt-Out: Unsubscribe from marketing communications at any time
7.2 California Residents (CCPA Rights)
If you are a California resident, you have additional rights under the CCPA:
- Right to Know: Request disclosure of the categories and specific pieces of personal information collected
- Right to Delete: Request deletion of your personal information
- Right to Opt-Out of Sale: We do not sell personal information
- Right to Non-Discrimination: We will not discriminate against you for exercising your rights
7.3 EEA/UK Residents (GDPR Rights)
If you are located in the EEA or UK, you have additional rights under GDPR:
- Right to Rectification: Correct inaccurate personal data
- Right to Erasure: Request deletion (“right to be forgotten”)
- Right to Restrict Processing: Limit how we use your data
- Right to Data Portability: Receive your data in a machine-readable format
- Right to Object: Object to processing based on legitimate interests
- Right to Withdraw Consent: Withdraw consent at any time
- Right to Lodge a Complaint: File a complaint with your local supervisory authority
To exercise any of these rights, please contact us. We will respond to your request within 30 days (or 45 days for CCPA requests if an extension is needed).
8. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have different data protection laws. When we transfer data internationally, we implement appropriate safeguards such as Standard Contractual Clauses to ensure your information remains protected.
9. Data Security
We implement appropriate technical and organizational security measures to protect your personal information, including:
- SSL/TLS encryption for data in transit
- Encrypted storage for sensitive data
- Access controls and authentication
- Regular security assessments
- Employee training on data protection
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.
10. Third-Party Links
Our Website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.
11. Children's Privacy
Our Website is not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. If you believe we have collected information from a child under 18, please contact us immediately so we can delete it.
12. Analytics and Advertising
We use Google Analytics to understand how visitors use our Website. Google Analytics collects information anonymously and reports website trends without identifying individual visitors.
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
13. Do Not Track Signals
Some browsers have a “Do Not Track” feature. We currently do not respond to Do Not Track signals. However, you can control cookies and tracking through your browser settings and our cookie consent tool.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new Privacy Policy on this page, updating the “Last Updated” date, and where appropriate, sending you a notification. You are advised to review this Privacy Policy periodically for any changes.
15. Contact Us
If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about our data practices, please contact us.
For GDPR-related inquiries, you may also contact your local data protection authority.